PRIVACY POLICY

Kelvin Analytics, LLC ("Kelvin Analytics," "we," "us," or "our") is committed to protecting the privacy and security of personal information collected from our clients, business partners, website visitors, and other stakeholders.

This Privacy Policy describes how we collect, use, disclose, and protect personal information in compliance with applicable U.S. federal and state privacy laws, including the California Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VCDPA), and other relevant regulations.

1. Information We Collect

1.1. Personal Identifiers

• Full name, contact information (email, phone, address)
• Company name and business information
• Professional title and role

1.2. Business and Commercial Information

• Project requirements and business objectives
• Transaction history and service records
• Payment information and billing details
• Contract terms and agreements

1.3. Analytics and Data Information

• Business data and datasets provided for analysis
• Performance metrics and KPIs
• Industry sector and market information

1.4. Internet and Electronic Activity

• Website browsing behavior
• IP address, device information, browser type
• Cookies and tracking technologies

2. How We Collect Information

• Directly: Through consultations, contracts, service requests
• Automatically: Via cookies and analytics when you visit our website
• Third Parties: Service providers, business partners, public sources
• Business Interactions: During projects and data analysis engagements

3. How We Use Your Information

3.1. Service Delivery

• Providing data analytics and business intelligence services
• Conducting analysis and generating insights
• Delivering reports and recommendations
• Customer service and support

3.2. Business Operations

• Processing transactions and billing
• Managing contracts and relationships
• Improving services and methodologies

3.3. Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests
• Protecting rights and interests

4. Information Sharing

4.1. Service Providers

• Technology and IT providers
• Cloud storage vendors
• Payment processors
• Professional advisors

4.2. Legal Requirements

• Government agencies (when required)
• Law enforcement
• Courts and legal proceedings

5. Data Security

• Encryption of sensitive data
• Access controls and authentication
• Regular security assessments
• Employee training
• Incident response procedures

6. Data Retention

• Client Records: 7 years after engagement
• Financial Records: 7 years (IRS requirements)
• Marketing Data: Until consent withdrawn
• Analytics Data: 24 months

7. Your Privacy Rights

7.1. California Residents (CCPA/CPRA)

• Right to Know: Request information collected
• Right to Delete: Request deletion of data
• Right to Correct: Fix inaccurate information
• Right to Opt-Out: Opt-out of sales (we don't sell)
• Right to Non-Discrimination: Exercise rights freely

7.2. Other States

Virginia, Colorado, Connecticut, and Utah residents have similar rights under state laws.

8. Cookies

• Essential: Required for website function
• Analytics: Understand website usage
• Marketing: Relevant content (with consent)

9. Children's Privacy

Services not directed to individuals under 18. We don't knowingly collect children's information.

10. International Transfers

We primarily operate in the U.S. International transfers include appropriate safeguards.

11. Policy Changes

We may update this policy. Material changes communicated via email or website notice.

12. Contact Information

Effective Date: January 1, 2026

Version: 1.0

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